There are a number of ways that a company can try to set itself apart from its competition. Often, different companies will attempt to compete in terms of pricing. Many customers look for a bargain, and the ability to save money is important to them. Other companies will attempt to stand out by offering a superior product or service. Often this can come at a premium charge, but customers who are looking for the best quality for their money will prefer spending more to receive greater value. There are also a growing number of companies who strive to stand out by offering exceptional customer service. For many, the experience is just as important as the product or service they are purchasing. They want something that feels personal, and memorable in a positive way.

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